Permission Email Marketing
Why It’s So Good.

Email is highly targeted and costs less than any other method of direct marketing. The response is immediate and easily measured. You’ll keep your name in front of your audience, learn what they respond to best, turn prospects into customers, drive traffic to your business and website.

In running your business you're doing what you do best. Do you really want to spend your time on a website tutorial, learning how to design, create and send your permission-based email newsletter to your clients? Probably not. That's why we created the Email Energizer. It's what we do. We are here to do it all for you, send messages to your clients as often as you like, while maintaining and updating your client lists.

One of the most essential benefits of permission marketing is the extraordinarily low cost of connecting with people who want to hear from you. Permission email marketing means you don't have to worry about stamps or network ad buys every time you have something to say.

How do you get your customers to "pay attention" to your advertising message when they are constantly barraged with ad messages, most of which they don't have any use for? How does your message not get deleted or end up in the trash?

One way is to GET THEIR PERMISSION in advance. Your customers and prospects will appreciate being treated with this respect for their privacy. As a result, they will anticipate and look forward to receiving exclusive notifications from you by email, producing higher open rates and response. By opting in they will receive announcements of special offers and discounts, new services, special events and tips that are not being advertised anywhere else. The exclusivity aspect is a big draw.

The response to emails is immediate, driving traffic to your business and website. Each communication provides rich activity information on your audience. We can tell how many of your subscribers opened the email, which ones opened the email, how many clicks each link in the email received and who clicked on what. You’ll know exactly what your customers and prospects are interested in and consider valuable. If you want to learn more, your email newsletter is an efficient way to conduct a survey or poll.

Seven Reasons Why You Should Use Permission Email Marketing

1. Personal. Messages are fresh, with a personalized salutation and specific call-to-action.

2. Relevant. Because messages are of interest to your customers, they look forward to hearing from you.

3. Targeted. Grow your database of customers and aim your messages to specific interests.

4. Flexible. Educate your customers while presenting timely announcements about new products, special offers and upcoming events.

5. Branded. Maintain visibility, build brand awareness and increase customer loyalty.

6. Measured. Activity reports provide quick feedback on audience response and ROI.

7. Shared. Reach new prospects through pass-along referrals.