Customers give you their email address because they expect to receive something very relevant to their interests of immediate useful value. Best practices dictate including a tip, something educational or informative, an exclusive offer and an element of entertainment – joke, story, puzzle or cartoon, etc.

Employ the Email Energizer permission-based email marketing system with messages that include a special offer (or multiple offers) with a specific call-to-action to drive sales and activity. Email marketing works best when focused on topics your subscribers are passionate about. They love tips and want to learn more. Including some element of entertainment keeps it fun and engaging.

By providing immediate value you will retain their permission and loyalty. Then, keep your brand in front of your best prospects with regularly scheduled email messages.

It's so simple, you won't believe it. Just give us a brief outline of what you want to say to your customers. Are you ready to communicate exciting news about a new product or service? Do you have a Special or coupon to share? You can be as brief or as lengthy as you wish, and it takes just minutes of your time to tell us what you want to say. We'll do the rest.

A Formula for Success
First, when your subscribers receive your email it will have your name and/or company name as the “sent from” name. It is critical to make this connection so they recognize it is from someone they trust.

The subject line of your email, like a headline, has a great impact on how many emails are opened and read. We carefully craft subject lines to entice readers to open the email while avoiding words and phrases that will trigger Spam filters.

The email will be graphical email branded with your logo and contains photos and graphics along with your messages. Right under the header graphic of the email we include a personalized salutation, such as “Hello James,” that makes an immediate connection with the reader – proven to increase readership.

We recommend starting with four topics and keeping the content lively and brief, utilizing a strong call-to-action. Items in the email may include links to additional relevant content on your website, or link to coupons or a customer survey, etc. This is a good strategy for increasing website traffic and conversions to sales. All of this is measurable allowing us to learn how improve the content and the response from your audience. And based on information we collect from your customers, we can target messages to specific interests.

Typical Email Content:

1) Engaging Feature Topic –  Announcement of a special event, new product or service; industry news, testimonial story, Calendar of Events or survey invitation

2) Education – Tip, Question & Answer article, or brief informative article

3) Exclusive Offer – Special promotion, coupon(s)

4) Entertainment – Joke, cartoon, humorous anecdote, puzzle, contest or sweepstakes

Let the experts at Email Energizer put it all together for you.

See sample email messages and content here