The better the list, the better the open rates and response to your messages. We can start with an existing list of emails you have collected in the course of business. However, the best results come from subscribers that have clearly given permission for you to send them messages via email. We’ll help you start a campaign to sign up new and enthusiastic subscribers.

It’s not necessary to already have a list to get started. We can help you build your email list. And you don’t need thousands of email addresses to make it worthwhile because what really matters is the quality of the list.

For example if you have a list of 300 emails from customers or inquiries that are interested in what you sell, your email will increase the frequency of sales. Just staying in contact with people most likely to be repeat buyers will be effective in generating more income over time. It’s really that simple.

Already have a List Started?
Good. We’ll start with those existing list records, digital or printed, to enter the names and contact information in your campaign database. A basic database will include first name, last name and email address. It may be expanded to also include home address, phone number, and even categories of interest (or customer type). In future email campaigns, this will allow us to target the subject of the email directly to any segment of the list. If categories of interest are not available in the existing list, we can encourage the customer/subscriber to update their own information through an online link (a feature in the email message).

To avoid sending illegal spam email, we’ll ensure your list complies with anti-spam laws (the US CAN-SPAM Act) and the protocols of major email servers and networks such as Google, Yahoo!, AOL and MSN. Undeliverable emails will be automatically purged from the active list. Any list members that do not wish to continue receiving the email may opt out (unsubscribe), as required by law, and will be placed on the inactive list.

If your existing list is old (no emails have been sent in 6 months or more) we recommend sending out an email to verify the permission of the recipients. Remember, true subscribers are aware they have signed up to receive your emails, anticipate them and appreciate them, thus increasing the power of your email campaigns and results.

Keeping the List Updated
The beauty of the Email Energizer system is that your subscribers can make updates to their own information, opting in or out, updating the database automatically. Having a clearly defined opt out process is a requirement of the anti-spam laws. For lists that you already have in a digital format (such as an Excel Worksheet), we can upload these directly to the email list database. If you have a list in a paper format, we provide a service to input these records into the database for you. If you ever need a copy of the database list, we can download it and provide you with an Excel CSV file.

Prospecting with Outside Lists
Very targeted email lists are available for rent from list brokers sources. We can find a list that targets specific criteria that matching a profile of your best customers. Often, this type of prospecting produces mixed results, depending upon how the list was acquired. Double opt in lists are best. The advantages include reaching a new audience (possibly your competitors customers), driving traffic and encouraging new subscriber sign ups to your list.

Build your List

We can help you sign-up subscribers to your email newsletter with a promotional sign-up form flier, posters and/or an online sign-up form for your website. They’ll be presented with the benefits of opting in to become an Insider subscriber to receive exclusive notifications by email: announcements of special offers and discounts, new services, special events and tips that are not being advertised or offered anywhere else. The exclusivity aspect is a big draw.

An online registration form is included with your Email Energizer campaign. Each individual subscriber may opt in or update their account and select their categories of interest. This is the same system that is available for opting out, if that is their wish (required by Federal law). We’ll provide code that enables you to have this form right on your website or we can host it for you on our website.

The email can include a “Share with a Friend” feature that promotes referral business. Some of these contacts may become subscribers and customers.

The better you are at creating email lists and sending out regular, informative communications, the MORE BUSINESS YOU’LL HAVE! David Strom PC World Do E-mail Marketing Right